Lead Generation Services

Burroughs Digital provides lead generation services — coordinated, multi-channel programs whose deliverable is the thing your business actually runs on: qualified people asking to be sold to. Everything else on this site is a means; this page is the end. And it’s built on a distinction that matters enormously: we generate leads for you, in assets you own — your campaigns, your data, your landing pages, your phone ringing — as opposed to the lead-vendor model of buying shared leads that four competitors also just paid for.

Lead generation programs draw on our full PPC practice and beyond, assembled per your market rather than sold as a package. The starting point is always the same number: run the ROI calculator and know what a lead is worth — every decision downstream is denominated in it.

The System, Not the Channel

Single-channel lead gen leaves money on the table structurally: search captures people who already know what they need; social creates demand among people who don’t yet; remarketing recaptures everyone the first two touched. A lead generation program runs them as one machine:

Demand capture: Google Ads search on high-intent queries and — for eligible trades — Local Services Ads, the purest pay-per-lead economics on Google. This is where the readiest customers are, and where most programs anchor.

Demand creation: Meta campaigns with offers and lead forms, filling the pipeline with earlier-stage prospects your follow-up converts — priced cheaper per lead, sold with honesty about the qualification difference.

Recapture: Remarketing across it all, because the majority of first touches don’t convert and the cheapest lead in any program is the one you almost had.

Conversion infrastructure: dedicated landing pages message-matched to every campaign, forms that ask only what’s necessary, click-to-call everywhere mobile — the landing page optimization layer where cost per lead is won or lost as much as in any auction.

Tracking as a precondition. Call tracking with recording, form attribution, and source-of-truth reporting configured before the first dollar runs — the house rule from our process, because a lead program that can’t prove where leads came from can’t be optimized, only continued.

Lead Quality Is a Managed Variable

Volume is easy; qualified volume is management. Programs are tuned continuously on the quality signal: which campaigns produce leads that answer, book, and buy — data we mine from call recordings and your close-rate feedback — with budget migrating toward the sources your sales process confirms. This is also where we’ll say the uncomfortable things when the data does: if leads are arriving and dying unanswered (speed-to-lead is the most decisive conversion factor after the lead exists), the report will show it, because a lead program is a partnership with your follow-up, not a substitute for it.

Vertical fluency does real work here — the lead math of a roofer (storm-driven, high-ticket, urgent) is nothing like a med spa’s (considered, repeat-revenue, consult-first), and our industry playbooks encode those differences. B2B programs add LinkedIn to the mix where the economics support it.

Reporting is the product: leads by source, cost per lead by source, qualified rate, and trend against targets — monthly, in plain numbers. Program scoping and pricing on the pricing page.

Lead Generation — Frequently Asked Questions