Marketing is an investment, and investments deserve math. This calculator from Burroughs Digital models what leads are actually worth to your business — so you can evaluate any marketing spend, ours included, with real numbers instead of gut feel.
How It Works
Enter four numbers you already know:
- Average job or sale value — what a typical customer is worth on the first transaction
- Close rate — what percentage of leads become customers
- Monthly leads today — your current baseline
- Customer lifetime value multiplier (optional) — how many times a customer buys again or refers
What Is a Lead Worth to Your Business?
A healthy target is spending $34–$45 per lead (25–33% of breakeven), leaving room for your costs and profit. If a channel delivers leads under that number, scale it. Over breakeven, cut it. That’s the whole game.
See What Your Website Could Be Generating — Free AuditThe output that matters most is maximum profitable cost per lead — the ceiling that tells you whether any channel, from Google Ads to SEO, makes sense for your economics. A $150 cost per lead is a bargain for a roofer and a disaster for a sandwich shop; this calculator shows you which side of that line your business is on.
From Math to Strategy
Once you know your numbers, the conversation with Burroughs Digital gets very concrete: here’s your maximum cost per lead, here’s what leads cost in your market, here’s the channel mix the data supports. That’s the entire philosophy of our process — and our pricing is public so you can run it against your results right now.
Contact Burroughs Digital to review your numbers together, or start with the free SEO audit to see your current baseline.