Burroughs Digital designs and builds landing pages — dedicated, single-purpose pages engineered to convert campaign traffic into leads. A landing page is the simplest product in web design and the least forgiving: one page, one audience, one action, with its success measured in a single unambiguous number. That clarity is why we love the work, and why landing pages here are built as instruments — designed, written, wired for measurement, and improved on evidence.
This is the build side of a two-sided discipline: our PPC practice governs the strategy, testing, and campaign integration; this service is where the pages themselves get made — by the same founder-led web design team, on the same performance standards, so strategy and construction never argue.
What a Converting Landing Page Is Made Of
Message match, honored ruthlessly. The page’s headline continues the ad’s promise — same offer, same language, same intent. Someone who clicked “Same-Day Water Heater Replacement” gets exactly that, not your homepage’s guided tour. Every degree of drift between click and page leaks paid money.
One action, zero exits. A landing page removes what a website includes: no navigation to wander, no competing calls-to-action, no “learn more” trapdoors. The visitor’s choice is designed to be binary — convert or leave — because in paid traffic, a distracted visitor costs the same as a lost one.
Proof where doubt forms. Reviews, credentials, guarantees, real numbers — sequenced into the page where hesitation naturally arises, not stacked in a footer. Local businesses have proof most never deploy; we deploy it.
Forms that respect friction. Every field costs conversions; the form asks what the sales process genuinely needs and nothing more. Click-to-call sits prominent throughout, because for local services the best “form” is still a phone number a thumb can hit.
Speed as conversion infrastructure. Paid mobile traffic abandons slow pages before the pitch renders. Pages ship lean against our speed standards — and stay lean, because a landing page that gains weight loses money.
Instrumentation as a build step. Form tracking, call tracking, and analytics wired in before launch — house rule from the process — so every page reports its own conversion rate from day one and testing has honest data to work with.
Built for the Campaigns That Feed Them
Landing pages here are never orphans: they’re designed against the actual Google Ads ad groups, Meta campaigns, or LSA traffic they’ll receive — which is what message match means in practice — and they feed Quality Score improvements back into the campaigns, lowering the cost of every click that lands on them. Most programs need fewer, sharper pages than owners expect: one per distinct offer or intent theme, typically three to eight for a local campaign portfolio, each earning its place with a measured conversion rate.
Pages are scoped individually or as campaign sets — pricing on the pricing page — and they’re the most naturally testable asset we build, so improvement is a program, not a hope. Run your lead economics through the ROI calculator and the case makes itself: at paid-traffic prices, conversion rate is the cheapest lever you own.
Landing Pages — Frequently Asked Questions
You can, and it costs you: service pages serve many audiences and jobs; landing pages serve one click’s intent. The conversion gap between the two is among the most reproducible findings in paid media — which is why dedicated pages typically pay for themselves in reduced cost per lead within weeks.
One per distinct offer or intent theme — not per keyword. Most local campaign portfolios run well on 3–8 pages; the campaign structure defines the set.
No — campaign landing pages are typically kept out of the index deliberately (they exist for paid traffic, not rankings), so they neither help nor compete with your SEO pages. Two tools, two jobs, no friendly fire.
Yes — existing pages get audited, instrumented, and improved on evidence before anything is rebuilt. Rebuilds happen when the data says the page’s bones are the ceiling.