PPC Management Built on One Metric: Cost Per Lead
Burroughs Digital provides pay-per-click advertising management for businesses in Colorado Springs and nationwide. PPC is the fast lane of digital marketing — your business at the top of Google today, in front of exactly the people searching for what you sell — and it is also the easiest place in marketing to burn money invisibly. The difference between the two outcomes is management discipline, and discipline is what a data-driven agency sells.
Every campaign we run answers to one number: what does a lead cost, and what is it worth? If you don’t know what a lead is worth to your business yet, start with our ROI calculator — it takes two minutes and it will make every conversation about ad spend concrete.
Our PPC Services
Search & Google Ecosystem:
Google Ads Management — The core discipline: search campaigns targeting high-intent queries, built on exact-match economics, negative keyword rigor, and conversion tracking that tells the truth.
Local Services Ads — Pay-per-lead placement above everything else on Google, with the Google Guaranteed badge. For home service businesses, frequently the highest-ROI channel that exists.
Google Shopping Ads — Product listings with images and prices for e-commerce, managed feed-first.
Microsoft Ads — Bing’s quieter, cheaper auction, often the best marginal dollar for lead-driven businesses.
YouTube Ads — Video reach with search-grade targeting.
Social & Audience:
Facebook & Instagram Ads — Meta campaigns that build demand before the search happens.
TikTok Ads — Short-form reach where attention has moved.
LinkedIn Ads — B2B targeting by role, industry, and company.
Remarketing — Staying in front of the visitors who didn’t convert yet — reliably the cheapest conversions in any account.
Geofencing Advertising — Ads served inside drawn geographic boundaries: competitor locations, events, neighborhoods.
Performance Infrastructure:
Landing Page Optimization — Because clicks are half the equation; the page they land on is the other half.
Lead Generation — Full-funnel lead programs across channels, measured end to end.
PPC Audits — A forensic review of where your current campaigns leak money.
PPC Consulting — Senior strategy for teams that run their own ads.
How We Manage Money Differently
You own everything. Campaigns are built in ad accounts that belong to you. Your data, your history, your asset — if we ever part ways, you keep it all.
No markup, ever. Your ad budget goes directly to Google or Meta; our management fee is separate and visible on our pricing page. Agencies that bundle “media + management” are hiding the ratio; we publish it.
Tracking before spending. Not one dollar runs before conversion tracking, call tracking, and attribution are configured and tested. A campaign without honest tracking isn’t marketing — it’s a donation with a dashboard.
Data decides. Per our process, accounts are optimized on accumulating evidence: search terms mined weekly, budgets shifted toward what converts, and reporting that leads with cost per lead — not impressions, not clicks, not “engagement.”
PPC Management and SEO: One System
Burroughs Digital runs paid and organic as a single intelligence operation. PPC search-term data reveals what actually converts — intelligence that feeds our SEO campaigns at zero extra cost. SEO content raises Quality Scores and lowers your cost per click. And landing pages built by our web design team convert traffic both channels pay to attract. In our home market this trio runs at full strength — see Colorado Springs PPC — and the same system serves clients nationwide, tuned per vertical through our industry playbooks.
PPC Management— Frequently Asked Questions
Enough to generate statistically meaningful data in your market — for most local service businesses, $1,000–$3,000/month in spend to start. We size budgets from keyword costs and your lead economics, and we’ll tell you honestly if a budget is too small to test properly.
Campaigns can produce leads within days. The first 30–60 days include heavy optimization as conversion data accumulates — cost per lead typically improves substantially as the account matures.
Management starts at $500/month or a percentage of spend for larger budgets, always separate from the ad spend itself. Details on the pricing page.
Different jobs: PPC buys leads now, SEO builds the asset that makes leads progressively cheaper. Most businesses with the budget run both; businesses choosing one should choose based on how urgently they need volume versus how long they can invest.