Burroughs Digital follows a data-driven workflow on every engagement — SEO, PPC, or web design. The process exists so that every recommendation you receive traces back to evidence, and every dollar you invest traces forward to a measurable result.
1. Audit & Baseline
Every engagement begins with measurement. Burroughs Digital audits your website’s technical health, your current rankings, your competitors’ visibility, your Google Business Profile, and your analytics setup. This baseline becomes the yardstick every future report is measured against. Start here yourself with our free SEO audit or a PPC audit.
2. Strategy & Roadmap
From the audit data, we build a prioritized roadmap: which keywords and entities drive revenue in your market, which fixes unlock the most gain soonest, and what sequence gets you there. You see the plan before we execute it, with clear reasoning behind every priority.
3. Build the Foundation
Tracking comes before tactics. We configure conversion tracking, call tracking, and analytics correctly, then fix the foundational issues — technical SEO problems, Google Business Profile gaps, site speed — that would otherwise cap everything built on top of them.
4. Execute in Monthly Sprints
Burroughs Digital works in focused monthly sprints: content published, links and citations built, campaigns optimized, pages shipped. Sprints keep work visible and momentum constant, and each sprint’s priorities are set by the previous month’s data.
5. Measure, Report, Adjust
Every month you receive a report built on business metrics — rankings, traffic, calls, leads, and cost per lead — not vanity numbers. When the data says something is working, we scale it. When it isn’t, we tell you plainly and adjust. That honesty is the entire point of a data-driven agency.
What This Feels Like as a Client
You work directly with Blake Burroughs, founder of Burroughs Digital. You always know what was done, why it was done, and what it produced. Review our pricing, see our results, or contact us to talk through your situation.