Burroughs Digital provides PPC consulting services — senior paid-media strategy for businesses that run their own advertising and need expertise, not hands. Plenty of companies have someone capable of operating the accounts: a marketing manager, a sharp owner, an in-house team. What they’re missing is the layer above the operating — what to build, what to stop, how to read what the data is saying, and how to know whether the whole machine is any good. That layer is what consulting delivers, with the same evidence-first discipline as everything in our PPC practice.
You work directly with founder Blake Burroughs — which is the entire point of buying consulting rather than an agency’s pyramid.
When Consulting Is the Right Model
You have an operator; you need a strategist. Your person can build campaigns and adjust bids — with a roadmap, review cadence, and someone to pressure-test decisions against, that capacity becomes results instead of activity.
You’re keeping ads in-house permanently. Consulting with a teaching mandate builds the capability into your business; agencies doing everything for you never transfer the knowledge. Training on your actual accounts — search-term discipline, audience architecture, reading the reports — is how the skill sticks.
You need a verdict on what you have. An agency whose reports feel like fog, a proposal you can’t evaluate, results you can’t reconcile with the invoices — an independent, data-grounded review answers it. That’s the PPC audit as the opening move, and we’re comfortable delivering “your setup is actually fine” when the data says so; that answer is worth the fee too.
You have one hard, expensive question. Whether to enter LinkedIn’s auction, how to restructure for Performance Max, whether the tracking can be trusted, how to scale spend without scaling waste — questions where an hour of senior judgment beats a quarter of trial and error.
How PPC Consulting Engagements Work
Audit-then-roadmap. A full account audit converted into a sequenced plan your team executes: what to stop this week, fix this month, and build this quarter — each item with the reasoning attached, so your operators learn the why as they work the what.
Ongoing advisory. A monthly rhythm: performance review against targets, priorities for the next sprint, decisions pressure-tested, and access between sessions for the questions that can’t wait. Your hands, our map, per the standard process.
Project engagements. Scoped, defined problems: tracking and attribution rebuilds (the most common — most self-run accounts are steering by instruments that lie), channel entries and exits, landing page programs, account restructures.
Training intensives. Working sessions on your live accounts that upskill your team on the disciplines they’ll own — built from your data, not slideware.
Whatever the format, deliverables arrive in your team’s operating language: checklists an operator can run, dashboards an owner can read, and standards a future hire can be measured against. And the honest scoping rule applies here as everywhere: consulting is senior time, so if your situation is better served by full management, a one-time project, or frankly nothing yet, that’s what we’ll say — pricing is public either way, and switching between consulting and full management later is seamless in both directions.
PPC Consulting — Frequently Asked Questions
Who touches the accounts. Management means Burroughs Digital operates your campaigns; consulting means your team operates while we supply strategy, review, and accountability. Same measurement discipline, different hands.
Yes — commonly as an independent evaluator or a specialist voice on decisions outside their depth. Professionally, always; the loyalty is to your results.
All of the engagement is founder time — consulting here has no junior bench being resold at senior rates.
Sometimes — a small account may be better served by a one-time audit and a fix list than a retainer. The scoping conversation is free, and the recommendation will be honest, including when it’s “not yet.”