Burroughs Digital designs and builds e-commerce websites — online stores engineered around the only metric a store has: revenue. E-commerce design is web design with the stakes raised: every slow product page is an abandoned cart, every point of checkout friction is measurable lost money, and every trust gap sends a ready buyer back to Amazon. A store isn’t a website with products on it; it’s a conversion machine with inventory.
We build stores on the two platforms that dominate for good reason — WooCommerce (WordPress’s commerce layer, maximum ownership and control) and Shopify (hosted, operationally frictionless) — and we’ll recommend between them from your actual needs rather than our convenience, since we work deeply in both.
What Makes a Store Actually Sell
Product pages that close. The product page is where money decides: photography given room to persuade, descriptions that answer pre-purchase doubts (written to sell and to rank — the double duty our e-commerce SEO practice engineers), reviews adjacent to the buy button, shipping and return clarity before the question forms, and price with nothing to hunt for.
Category architecture as sales floor. Categories are how shoppers browse and how Google ranks stores — designed here from search demand and merchandising logic together, so the same structure that converts browsers earns rankings. This architecture work is where our SEO and design practices literally share a document.
Checkout with the friction sanded off. Guest checkout available, forms minimal, payment options modern (wallets included — thumb-purchases are real revenue), costs surfaced early rather than sprung at the end. Cart abandonment has known causes; we design against the list.
Trust engineered, not assumed. Independent stores fight a credibility battle marketplaces don’t: security signals, honest policies findable, real business identity visible, reviews prominent. Trust is a design layer, and it’s the difference between a visitor and a customer at the exact moment the card comes out.
Speed at retail stakes. Commerce pages are heavy by nature — images, scripts, apps — and every second of load taxes conversion measurably. Stores here ship against our speed standards and stay monitored, because store speed decays without discipline.
Platform Guidance, Honestly Given
WooCommerce when ownership, content depth, and structural control matter most — it lives inside WordPress, inherits its publishing power, and pairs with our WooCommerce SEO depth. The trade: performance and maintenance are your responsibility (or ours, on a plan).
Shopify when operational simplicity wins — hosting, security, and updates handled by the platform, with the structural quirks our Shopify practice knows how to manage. The trade: platform constraints and rent.
Either way, stores launch with tracking that tells the revenue truth — e-commerce analytics with real order values, feeding both the Shopping campaigns most stores should run and the remarketing every store should. Migrations between platforms travel through migration SEO, because a store’s rankings are inventory too.
Builds are scoped per catalog and complexity — typically $6,000–$20,000+, detailed on the pricing page, with our standard process and post-launch measurement throughout.
E-commerce Web Design — Frequently Asked Questions
WooCommerce for ownership, content-driven selling, and structural control; Shopify for operational simplicity and hands-off infrastructure. The honest answer depends on your catalog, team, and growth plan — we’ll recommend based on your specifics, and we build well on both.
Typical builds run $6,000–$20,000+ depending on catalog size, integrations, and custom functionality. Ranges and scoping on the pricing page.
Yes — store redesigns run through the same migration discipline as everything: URL mapping, redirects, parity checks, and monitoring, with launch timing planned around your sales calendar.
Descriptions, yes — written by the same team that does the SEO, prioritized by demand and margin. Photography we’ll brief and coordinate with your photographer, because product photos are worth doing properly.