Burroughs Digital provides SEO audit services — the complete diagnostic that reveals why a website ranks where it does and exactly what would change it. An audit is where every engagement at our agency begins, because it is the founding act of a data-driven workflow: measure first, then recommend. No strategy deserves your money until someone has looked at your actual data.
Audits are available two ways: the free SEO audit — a focused review of your major issues and opportunities — and the comprehensive paid audit described here, which goes deep enough to serve as a complete strategic roadmap, whether Burroughs Digital executes it or your team does. Both live within our full SEO services practice.
What a Comprehensive Audit Examines
Technical foundation. A full crawl of your site the way Google crawls it: indexing coverage, crawl traps, redirect chains, canonical conflicts, Core Web Vitals, mobile rendering, and structured data validity. This is the technical SEO layer — the issues that silently cap everything else, and the ones most audits from generalist marketers miss entirely.
On-page and content evaluation. Which pages target which queries, where they rank, and where they fall short: title and heading quality, search intent alignment, thin or cannibalizing content, and internal linking structure — the on-page layer, scored page by revenue-relevant page.
Local search presence. For local businesses: Google Business Profile completeness and category strategy, citation accuracy across the ecosystem, review standing versus competitors, and map pack positions measured across your service area, not from one lucky spot. The local SEO layer.
Authority and link profile. Your backlink profile against the sites outranking you: authority gaps, toxic liabilities, and the realistic acquisition opportunities that feed a link building plan.
Competitor analysis. The audit’s most strategically valuable section: who actually wins your target searches, and why — their content depth, link sources, local signals, and structural choices, decomposed into moves you can replicate or beat.
Keyword and opportunity mapping. What your market searches, what you capture versus what you’re invisible for, and the gap quantified in traffic and revenue terms — the keyword research layer, condensed to its strategic conclusions.
The Deliverable: A Roadmap, Not a Report Card
Automated tools will sell you a hundred-page PDF of every imperfection scored red and yellow — technically thorough, strategically useless, because it answers “what’s wrong?” instead of the question you’re actually paying for: “what should I do first?”
A Burroughs Digital audit delivers a prioritized roadmap: every finding ranked by impact and effort, sequenced into a plan, explained in plain English with the why attached, and walked through with you live. You’ll know your three biggest problems, your three fastest wins, and what a realistic path to your goals looks like — with numbers.
The audit is also deliberately independent: it’s yours whether or not you hire us to execute. Some businesses hand it to their in-house team; some come back for ongoing engagement; either way, the roadmap holds up, and our pricing for both paths is public. If the audit reveals a crisis rather than a maintenance plan — a collapsed site, a penalty, a botched migration — it becomes the forensic document that scopes the rescue.
SEO Audit — Frequently Asked Questions
The free audit reviews your major issues and top opportunities — real findings, honest scope. The comprehensive audit goes system by system with full competitor analysis and a complete sequenced roadmap. Free tells you whether there’s a problem; comprehensive tells you the whole plan.
The comprehensive audit is typically delivered within two weeks, including the live walkthrough of findings.
Yes — it’s written to be executed by anyone competent, with findings explained and prioritized in plain language. No hostage-taking; the data is the data.
Fully, about once a year or after major events — redesigns, migrations, ranking drops, algorithm updates. Ongoing engagements include continuous monitoring, which is how small issues stay small.
Yes. Burroughs Digital audits websites for businesses nationwide — the process is identical whether you’re in Colorado Springs or anywhere else in the country.