Burroughs Digital provides technical SEO services — the engineering layer of search optimization that determines whether Google can find, read, render, and trust your website. Content and links get the attention, but technical health decides whether they count. A page Google can’t crawl doesn’t rank; a site that loads in six seconds bleeds visitors and rankings alike; markup Google can’t parse leaves your entity undefined.
Technical SEO is the first thing Burroughs Digital audits on every engagement within our SEO services, because building on a broken foundation wastes every dollar spent above it. Request a free SEO audit and see your technical baseline.
What Technical SEO Covers
Crawlability and indexing. Google discovers your site by crawling links and reading directives — robots.txt, canonical tags, redirects, XML sitemaps, noindex flags. Misconfigurations here silently remove pages from search entirely. We audit how Google actually crawls your site, fix crawl traps and orphaned pages, and make sure your important pages are indexed while low-value URLs stay out of the way.
Core Web Vitals and site speed. Google measures real-user experience — how fast content appears, how quickly the page responds, how much the layout shifts — and uses it as a ranking input. More importantly, speed is a conversion factor: local customers on phones abandon slow sites in seconds. Technical SEO overlaps here with our site speed optimization service, and we handle image optimization, caching, code bloat, and hosting-level bottlenecks.
Mobile-first health. Google indexes the mobile version of your site, full stop. If the mobile experience hides content, breaks navigation, or loads poorly, your desktop excellence is invisible. Every technical audit evaluates the site the way Google does: phone first.
Structured data and entity markup. Schema markup is how you describe your business, services, pages, and FAQs to machines directly — the technical backbone of the entity-based methodology Burroughs Digital is built on. We implement and validate Organization, LocalBusiness, Service, and FAQ markup, and repair the malformed schema that plugins and page builders commonly leave behind.
Site architecture and internal linking. How pages connect tells Google what matters most. We structure URL hierarchies, breadcrumbs, and internal links so authority flows to the pages that earn revenue — and so no important page sits orphaned three clicks from anywhere.
Duplicate content and canonicalization. Parameter URLs, pagination, staging copies, and www/non-www splits fragment your authority across duplicate versions. We consolidate signals so every page competes at full strength.
HTTPS, security, and error hygiene. Broken links, redirect chains, soft 404s, mixed content warnings — individually small, collectively corrosive. Technical SEO is partly janitorial, and the janitorial work compounds.
When Technical SEO Is the Whole Problem
Some situations are technical emergencies wearing an SEO costume: rankings that collapsed after a redesign (see website migration SEO — and if you’re planning a redesign, involve us before launch), sites that have never ranked despite good content, pages indexed in the hundreds when you’ve published thousands, or a penalty or algorithmic suppression that needs forensic diagnosis. In each case, the fix starts with a technical audit, not more content.
How Burroughs Digital Delivers Technical SEO
Technical work at Burroughs Digital follows the same data-driven process as everything else: crawl and measure first, prioritize by impact, fix in sprints, and verify with data — because “we fixed it” only counts when the crawl stats, Core Web Vitals, and index coverage prove it. Findings arrive in plain English with the why attached, whether we implement directly or hand specifications to your developer. Technical SEO is included in every ongoing engagement and available as a standalone project — see pricing.
Technical SEO — Frequently Asked Questions
Symptoms include pages missing from Google, rankings that plateaued despite good content, slow load times, and drops after site changes. The diagnosis is an audit — our free SEO audit surfaces the major issues.
The initial cleanup is project-shaped, but websites decay: plugins update, content multiplies, redirects accumulate. Ongoing engagements include continuous technical monitoring so small issues never become ranking losses.
Yes — Core Web Vitals are a confirmed ranking input. The larger effect is human: slow pages lose visitors before the content ever loads, which costs conversions directly and feeds back into rankings through engagement signals.
Not inherently, but page builders often generate heavy code and messy markup. We optimize what’s fixable in place and tell you honestly when the foundation is the ceiling — with data, not platform snobbery.