Frequently Asked Questions

Straight answers from Burroughs Digital about how SEO, PPC, and web design engagements actually work.

About the Agency

What is Burroughs Digital?

Burroughs Digital is a digital marketing agency founded by Blake Burroughs and headquartered in Colorado Springs, Colorado. The agency provides SEOPPC management, and WordPress web design to local businesses across Colorado and nationwide.

Who will I work with?

Blake Burroughs directly. The agency’s model is founder-led — the person whose name is on the door is the person on your account.

What makes the agency data-driven?

Every recommendation starts with an audit, every campaign starts with a baseline, and every month ends with a report on rankings, traffic, calls, and leads. See the full process.

SEO Questions

How long does SEO take?

Most local campaigns show measurable movement in 60–90 days and meaningful business results in 4–8 months. Competitive national terms take longer. Your audit establishes a realistic timeline for your market.

How much does SEO cost?

Local SEO starts at $1,000/month; competitive and national campaigns range higher. Full details on the pricing page.

Do you guarantee rankings?

No — and no honest agency does, because Google’s results can’t be bought. We guarantee process, transparency, and accountability to measurable outcomes.

What is entity SEO?

Entity SEO is optimization built around how modern Google actually works: understanding your business as a known entity with verified attributes and relationships, rather than a page stuffed with keywords. It’s the methodology behind everything Burroughs Digital builds, including AI search optimization.

PPC Questions

What’s the minimum ad budget worth starting with?

Enough to generate statistically useful data in your market — for most local service industries that’s $1,000–$1,500/month in spend. We’ll tell you honestly if your budget is too small to test properly.

Do you mark up ad spend?

Never. Your budget goes directly to Google or Meta in accounts you own; our management fee is separate and visible.

Web Design Questions

What platform do you build on?

WordPress — deliberately. It’s the most SEO-capable platform for a growing business, and it means you own your website outright.

Will a redesign hurt my rankings?

Not when it’s done correctly. Every Burroughs Digital redesign includes migration SEO: URL mapping, redirects, and pre/post-launch audits.

Getting Started

How do I begin?

Start with the free SEO audit or contact Burroughs Digital directly. You’ll get a baseline, a roadmap, and a scoped proposal — and you’ll understand every line of it.